Case Study - GoldCity Shoe

Thailand's GoldCity Shoe

Kicks the Spreadsheet Habit

Forecasting demand for a single item using a spreadsheet is an undertaking in and of itself, but when the item in question is footwear, each one of those items must be forecasted not only by style, but by size and color.

Using Excel to forecast such intricacies for nearly seven million pairs of shoes each year was too much for spreadsheets to handle at GoldCity Shoe in Thailand. The 57-year-old company sells upwards of $25 million a year not only in Thailand, but also across Europe and North America.

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