Case Study - Warnaco

Intimate Management

Warnaco looking at brands through lens of point-of-sale

Whether "intimate apparel" or just plain underwear, what we wear beneath our clothes has long been the Warnaco Group's core business.

Warnaco sells its products under several brand names, including Warner's, Olga, JLO, Lejaby, Speedo, Calvin Klein, Chaps and Nautica. Warnaco remains one of the leading marketers of bras to US department and specialty stores, and its Swimwear Group is the North American licensee of Speedo swimwear.

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