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Supply Chain Glossary - C

Supply Chain Glossary - C

customer partnership also customer-supplier partnership

Syn: customer-supplier partnership.

A marketing philosophy based on putting the customer first. The collection and analysis of information designed for sales and marketing decision support (as contrasted to enterprise resources planning information) to understand and support existing and potential customer needs. It includes account management, catalog and order entry, payment processing, credits and adjustments, and other functions. Syn: customer relations management.


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