Product Suite

Supply Chain Glossary - G

global measures

The set of measurements that refers to the overall performance of the firm. Net profit, return on investment, and cash flow are examples of financial measures; and throughput, operating expense, and inventory are examples of operational measures.

A strategy that focuses on improving worldwide performance through the sales and marketing of common goods and services with minimum product variation by country. Its competitive advantage grows through selecting the best locations for operations in other countries. See: multinational strategy.


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