Product Suite

Supply Chain Glossary - G

Supply Chain Glossary - G

group technology (GT) or GT

An engineering and manufacturing philosophy that identifies the physical similarity of parts (common routing) and establishes their effective production. It provides for rapid retrieval of existing designs and facilitates a cellular layout.

In marketing, a division of products by relative market share and market growth rate. Products are divided as follows: (1) Cash cows-high market share, low growth rate; (2) Stars-high market share, high growth rate; (3) Dogs-low market share, low growth rate; and (4) Question marks-low market share, high growth rate. Sometimes this same set of terms is used to categorize products by market share and profitability. See: cash cow, dog, question mark, star.

Test Country