Product Suite

Supply Chain Glossary - P

Supply Chain Glossary - P

price discrimination

Selling the same products to different buyers at different prices.

The degree of change in buyer demand in response to changes in product price. It is calculated by dividing the percentage of change in quantity bought by the percentage of change of price. Prices are considered elastic if demand varies with changes in price. If demand changes only slightly when the price changes, demand is said to be inelastic. For example, demand for most medical services is relatively inelastic, but demand for automobiles is generally elastic.


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