Product Suite

Supply Chain Glossary - V

Supply Chain Glossary - V

vertical marketing

A coordinated product marketing system, with activities undertaken by one company, for a supply chain.

A marketing system that focuses on the means to reduce the traditional independence of indirect channels. The system strategically seeks to increase the integration and interdependence of channels by uniting them with common objectives and team management, e.g., franchising, cooperatives, and vertical integration.

Test Country