Demand Management

Mastering Demand Management Across Your Organization’s Processes


Most supply chain professionals have developed reliable strategies for supply chain planning and inventory management. But relatively few have mastered demand management. In fact, it’s a term that doesn't get much discussion in supply chain circles.

To put it simply, demand management is a discipline that analyzes the supply chain from the customer’s point of view and then orients all processes to meet the customer’s needs. It can involve a wide range of disciplines, depending on the unique processes of your organization. More than likely, it will encompass:

  • Forecasting. Successful forecasting is more than just loading data into a spreadsheet, forming a basic view of projected sales based on that data, and then adjusting the business plan to work towards the forecast. It should involve multiple scenarios, so that your company can be prepared for virtually any unexpected twist or turn.
  • Supply planning. It’s an ever-changing marketplace out there—one in which new suppliers continue to spring up around the globe even as your old, trusted supplier in the next town goes out of business. But if you merely react to these changes, you’ll always be one step behind your competitors who anticipate and prepare for them. By maintaining deep visibility into the capabilities and business health of all your suppliers, you’ll position your organization for continued success no matter what happens in the global business climate.
  • Demand analysis. Your decision-makers may believe that your greatest spike in demand occurs in July of every year. But dig deeper. If you’re basing your decisions off of sales data, you may not be getting the full story. Most ERP systems record sales based on when a product shipped—not based on when it was first ordered. Only by keeping an accurate view of order history can you paint a realistic picture of your company’s demand—and then work to meet that demand year after year.
  • Sales and operations planning (S&OP) or Integrated Business Planning (IBP). The idea that the supply chain organization can operate in a silo, free from the input of executives, is long gone. Over the past 20 years, organizations that make and sell products have embraced S&OP as a way to involve a wider range of stakeholders in every supply chain decision—and to incorporate supply chain information and needs into every business decision. More recently, IBP has emerged as an improvement to the S&OP process. When executed effectively, the outcome of IBP or S&OP is a better bottom line.

Adopt a Complete Platform for Demand Management

Your demand management solution can make or break the success of your S&OP initiatives and the health of your entire business. That’s why you should look beyond point solutions and explore the possibilities of a true demand management platform that gives your decision-makers a holistic view of your business.

Demand Solutions delivers. We offer solutions that support your demand management initiatives by enabling more effective inventory planning, forecasting, collaboration, replenishment, and collaboration.

Find out more about Demand Solutions’ demand management technology today.

Additional Contact Information

Demand Solutions

1 CityPlace Dr.,
Suite 540
St. Louis, MO 63141

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