Supply Chain Management for Beverage Makers

Demand Solutions Cloud White Paper

7 Ways Beverage Makers Can Gain an Edge with Cloud Supply Chain Management

Have we reached “peak beverage?”

Just walk up and down the aisles of any grocery store, and you’ll see the staggering variety of drinks, both alcoholic and non-alcoholic. There are sports drinks. Nutritionally enhanced waters. Craft beers infused with every imaginable ingredient. Cold coffee- and tea-based drinks that have so many other flavors, you might actually forget you’re drinking coffee or tea. And of course, a growing number of drinks that deliver the nutritional value of a meal without requiring you to buy and prepare food.

The craft beer industry presents us with a good example of the market’s seemingly insatiable hunger—or should we say, thirst?—for variety. With a record 5,005 breweries now in operation as of late 2016¹, the number of brands on the market has skyrocketed. In fact, according to Bump Williams Consulting, the number of craft beer SKUs on the market more than tripled from 2,274 in 2008 to 7,400 in 2015.²


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