Case Study - Lifetime Brands

Lifetime Brands Brings Future to Focus

Fast-growing Lifetime Brands, whose products include a variety of household names and household items, tracks some 14,000 different items, keeps production on schedule and big retail customers happy

Not long ago the sales force at Lifetime Brands, which designs and distributes a range of household products under well-known names such as Cuisinart, KitchenAid and Farberware, did no meaningful forecasting to help plan smart, profitable production.

The company made financial forecasts based on past history and off-the-cuff feedback from the sales force. The scene was a familiar one to many forecasting veterans.

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