On the Rocks
Demand Solutions makes tough economic times easier for Edward Snell & Co. Ltd.
Like many businesses in South Africa, the country's oldest family-owned liquor company Edward Snell & Co. Ltd. is feeling an increased pressure to reduce cost in order to offset the inflation rate that has recently climbed into double digits.
Demand Solutions spoke to Operations Director Neil Proudfoot on the first day of his two-week safari vacation. "Although I am technically on vacation, I have a meeting with key people in our company about reducing inventory," says Proudfoot. "Demand Solutions will be the main subject of that conversation."