A Toast to Supply Chain Success

When an empty crate containing 25 beer bottles is worth 760 Kenyan Shillings ($12/€7), the likelihood of a customer returning it for credit towards future beer purchases is high.

But just how high, East Africa Breweries, Ltd (EABL) could not determine through the use of Excel spreadsheets. The Nairobi-based, Kenyan company operates a returnable bottle program to minimize the expense and environmental harm of importing raw materials for bottle production. Demand Solutions helps EABL accomplish its environmental goals - namely to reduce, reuse and recycle - while increasing profits by not only forecasting the amount of beer it will sell but also now forecasting the amount of bottles that will be returned.

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